UK Removals and Storage Firm Burke Bros Moving Group Reveals New Corporate Identity
The movers, storers and shippers, Burke Bros Moving Group are about to reveal their new corporate identity with the unveiling of their new livery on their latest removal trucks.
Founded in 1982, and with headquarters in Wolverhampton England, Burke Bros have decided to embellish their presence in the Residential, Business, and Corporate Relocation arena by giving themselves a fresh makeover.
Burke Bros Moving Group’s MD Gary Burke said: “We felt it was time for a fresh new look, as well as wanting to develop our ‘Brand Experience’. This new identity is essentially an exercise in realignment, and we felt it was time to realign with our new proposed marketing strategy within the National and International Business as well as Corporate Relocation markets.”
Burke Bros have recognised for some time now that a certain part of their current market has relegated removals to being nothing more that a ‘commodity’; where all removals companies are perceived as the same. This invariably reduces the service differentiator down to simply price. But Burke Bros have said that they offer a great deal more value than that perception gives them credit for.
Burke Bros Head of International Chris Starkey said: “We know we offer excellent and superior service levels and felt that introducing a fresh new corporate identity would help us focus on taking our outstanding service levels and re-positioning them as the first class ‘proprietary’ services they are.”
It appears that residential removals, business moving, and global relocations are their main themes for the re-positioning and, having clocked up 27 years in the removals industry coupled with their current respect, profile, and accreditation in the industry, it looks like they’ve made a renewed commitment to deliver those heightened services levels.
Burke Bros Director Chris Burke said: “Developing a strong presence in the International Relocation markets appears to be a very valuable and worthwhile pursuit, as it will create a new consistent stream of business for us. This route moves us away from commoditization as we believe this market will pay for a quality service and will appreciate us as being an intelligent, relevant, service orientated company which effectively differentiates us away from this commodity trap.”
With regards to corporate colour, it appears Burke Bros have made the decision to move away from their long standing and traditional red, white, and blue colours and opted for sliver and blue along with a subtle change of their corporate signature.
The latest Renault vehicles to arrive were built by Sparshatts. Our fleet of sixteen trucks are now all Scanias and Renaults. Information on the bodies or vehicles can be obtained from Colin at sparshatts and Rick Edwards from Renault west Midlands 0121 505 0300 or 07976 087540 . They will be mainly used on European work and 7 1/2 ton trucks will be for inner London City work.
Gary Burke explained: “We also wanted to upgrade our presence when contacting and communicating with the large blue-chip names and corporate relocation companies, who need our help to relocate their staff members both within the UK and internationally. It is of vital importance to the blue-chip clients that when relocating personnel that those staff members are moved with the absolute minimum of fuss and distraction.”
Having attended Global Workforce Summits, Burke Bros appears to have forged a renewed commitment to developing an even stronger presence in this multi-million pound international sector.
Chris Burke said: “When we consider Corporate Relocation Companies, they offer the kind of contracts we want to attract. Therefore, as we already have the expertise, experience, and International accreditation in our industry, which let’s face it are the toughest aspects to obtain, then our new corporate identity is the next step to position us well with the HR Directors and key personnel within the large Blue-Chips and international relocation companies.”
If you have a need for residential removals, office moving, workforce mobility and International relocations and would like to find out more about Burke Bros Moving Group and their comprehensive range of international removals services tailored to help in moving staff members overseas, please visit the Burke Bros website at www.burkebros.co.uk or if you have any immediate questions or requirements, please contact Chris Burke on +44 (0)1902 714555